Anti Drinking and Driving Ad campaign

My Idea serial ID: 00478

TV, Print, Internet,and Web Ad campaign concept against drinking and driving geared towards younger population (College, High School). Visuals/graphics to include "customized", "tricked out", "pimped" wheel-chairs, Ambulance/Hospital gurneys, etc.
Phrase (audio, print) to be included with visuals/grapics:
"No matter how much we customize them, there is nothing cool about this set of wheels. Please don't drink and drive".